Brand Influencer Optimization

Tapcast helps brands optimize the performance of activations, brand partnerships and influencer content.

Advanced Analytics

Scientifically test and optimize influencer and brand content that you pay to promote. Rapidly scale up ad spend with profitable unit economics.

Targeted Video

Play the right video for the right audience at the right time and convert more customers. Experiment and optimize with no coding or IT support.

Create robust, data-driven personas with high fidelity audience insights. Quickly identify overlapping and desirable new audiences with relevant influencers.

Paid Social Optimization

Powered by Data. Built for Conversions.

Learn how Tapcast helped Candytopia activate its Los Angeles candy museum and generate $1.2M in sales from $95K in FB/Instagram ads in 30 days.

Novel Technology.

Expert Resources. Fast Results.

Case Study

Unlock the Power of Video

Play influencer-generated, affiliate-generated and brand-generated videos picture-in-picture, in-context on your website.

Entice on your social channels. Engage and close on your website.

Convert More Customers with Targeted Video

Play the right video for the right audience at the right time.   Personalize, experiment and optimize with ease.

The Advantages of 

Targeted Video

Targeted video lets you play different videos for different people. Place one line of code on your website and test and play an unlimited number of influencer-generated, affiliate-generated and brand-generated videos on your pages with no more coding or IT support.

Targeted Video Improves Ad Conversions 

70% to 270%

Harness the power of consumer data across myriad big data sets

Get deep insights that combine psychographic and demographic data

Visualize target audiences with high fidelity heatmaps

Uncover hidden audience segments and opportunities 

Identify the most relevant influencers and partnerships

Paid Social Optimization Methodology

Audience Insights

Scientifically test audience attributes and affinities to create profitable data-driven buyer personas

Experiment and optimize which ad messages, images and videos perform best with which audiences

Understand and optimize your key conversion metrics

Uncover influencer arbitrage opportunities

Optimize with Experiments

Target most profitable audiences with best performing content and influencers

Use targeted video to increase website conversions

Rapidly scale up ad spend with profitable unit economics

Profitable Unit Economics

Get Actionable Audience Insights

Don’t waste your advertising dollars on the wrong people. Learn more about your brand and influencer audiences and increase your return on marketing spend.

Visualize audiences with high fidelity heatmaps leveraging 1,000s of demographic and psychographic parameters.

Use a data-driven approach to explore influencer and partnership opportunities and justify your marketing spend.

Objectively validate the pairing between your brand and influencer audiences, and increase your conversions.

Skyrocket Paid Social Conversions

Replace digital guesswork with evidence-based experimentation and optimization. Get conversion rates up to 10X better than industry averages.

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