Use Tapcast to understand and optimize your audiences and advertising results.
Smarter Social Media Advertising
Deconstruct your audiences into their essential dimensions (building blocks) and discover the core attributes that drive action.
Paid Social Optimization
Use audience insights and evidence-based optimization to profitably scale your business.
Find More Customers and Keep Them Clicking
Systematically organize, analyze and optimize your audiences and content to improve ad results and profitably scale your business.
Los Angeles Activation Results
Nov 7 - Dec 23, 2017
Paid Social is Sweeter with Tapcast
Facebook Ad Spend: $105,700
Number of Tickets Sold: 48,669
Ticket Revenues: $1,416,000
Return on Ad Spend: 13.1X
Use audience insights and paid social optimization to grow your business profitably at scale.
Deconstruct Your Audiences
Fine-Tune Your Ad Targeting
Profitably Scale Your Business
H O W A U D I E N C E M A P W O R K S
Discover the essential dimensions that drive sales and find the optimal customer segments to target.
Turn Audience Insights into Profits
Instantly analyze and improve your Facebook ad targeting specs for more conversions.
Some of Our 200+ Customers
"Tapcast has been absolutely amazing. We lowered the CPA by over 50% in the first days of the first campaign that we setup using Tapcast’s Audience Map. After just one weekend running the campaigns we have already moved to a 4-5x ROI on Facebook ads and I completely see how we are going to use the system to get to 10x. More than that, unlike with the lookalike audience from Facebook, now I know exactly who my customer is and why they are purchasing allowing me to really talk directly to my customer. Thank you guys so much."
Ready to make Tapcast work for you?
Dr. Aditya Nagrath PhD
CEO & Co-Founder, Elephant Learning
Try Tapcast free for 7-days. There's no risk and it's easy to get started.
Everything in Starter Plan
More users (+4 users)
More dimension panels (+125 dimensions)
More influencer panels (+800 influencers)
More brand panels (+800 brands)
More domains (+3 domains)
For larger brands and digital marketing pros
Contact Us to Learn More about our Paid Social Advertising Services
For start-ups and aspiring social media advertisers
Everything in Premium Plan
Unlimited top-level domains
Paid social optimization services
Dedicated account manager
No credit card required
For enterprises and larger agencies
Are you looking to outsource your paid social advertising or get some expert support to help you manage it in-house? We offer low-risk, high-value expert consulting services and a full managed service.
We offer a simple, cost-effective way to bring and manage your social media advertising operations in-house. Our objective is to help your team learn as much as possible to run successful campaigns on Facebook, Instagram and Snapchat. We will provide our best knowledge about audience insights and optimization to help you run an effective, streamlined paid social operation at scale.
Full Managed Service
We offer managed service using the Tapcast platform for selected customers. This service is built on top of our expertise on understanding and optimizing social audiences and advertising. We are extremely committed to supporting our customers in achieving their goals and we will do our best to provide maximum transparency and a strong proactive approach to improve results on Facebook, Instagram and Snapchat.
15 maps per month
Dimension panels (85 dimensions)
Influencer panels (100 influencers)
Brand panels (85 brands)
2 top-level domains
Paid Social Advertising Services
*With concierge onboarding, we will guide your team on how to use Audience Map to deconstruct your audiences and get more from your paid social campaigns. Concierge onboarding includes up to 5 hours of engagement with an Account Manager and Marketing Intelligence Specialist ($1,000 value) for qualified organizations.
Discover your audience's essential dimensions
Find hidden customer segments
Understand influencer and brand audiences
Deconstruct Your Audiences
Paid Social Optimization Methodology
Classify and tag content and copy
Systematically combine and test audience dimensions and content to improve conversions
Use a test-learn-repeat approach to optimize influencer content
Optimize with Experiments
Continually test and optimize target audiences, content engagement and influencer conversions
Use targeted video to increase website conversions
Rapidly scale up ad spend with profitable unit economics
Grow Profitably at Scale