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Experiment-Driven Marketing for Brands and Influencers

Powered by Targeted VideoTM and advanced analytics, Tapcast provides next generation tools and services for brands and influencers to make the most of activations, brand partnerships and paid branded content.

Learn how Tapcast helped Candytopia activate its Los Angeles candy museum and generate $1.2M in sales from $95K in FB/Instagram ads in 30 days.

Expert Resources. Fast Results.

Case Study

Harness the power of consumer data across myriad big data sets

Get deep insights that combine psychographic and demographic data

Visualize customers and fans with high fidelity heatmaps

Uncover hidden audience segments and opportunities

Identify the most relevant influencers and partnerships



The Experiment-Driven Marketing Methodology

Audience Insights



Scientifically test audience attributes and affinities to create profitable data-driven buyer personas

Experiment and optimize which ad messages, images and videos perform best with which audiences

Understand and optimize your key conversion metrics

Uncover and profit from influencer arbitrage opportunities




Optimize with Experiments




Target most profitable audiences with best performing content and influencers

Use targeted video to multiply website conversions

Rapidly scale up marketing spend with profitable unit economics


Profitable Unit Economics

Skyrocket Your Paid Social Conversions

Replace intuition and guesswork with evidence-based experimentation and optimization. Get conversion rates up to 10X better than industry averages.

Unlock the Power of Video



Play influencer-generated, affiliate-generated and brand-generated videos picture-in-picture, in-context on your website.

Entice on your social channels. Engage and close on your website.

Convert More Customers with Targeted Video

Play the right video for the right audience at the right time.   Experiment and optimize with ease.

The Advantages of 

Targeted Video

Targeted video lets you play different videos for different people. Place one line of code on your website and test and play an unlimited number of influencer-generated, affiliate-generated and brand-generated videos on your pages with no more coding or IT support.

Get Actionable Audience Insights

Don’t waste your marketing efforts and advertising dollars on the wrong people. Learn more about your buyers so you can target more people like them.

Visualize your fans and buyers with high fidelity heatmaps using 1,000s of demographic and psychographic parameters.

Understand target audiences and build audiences based on people who resonate with your content and act.

Objectively measure prospective partners based on actual audience behavior at a much higher resolution than ever before.

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