Visualize audiences in higher fidelity than ever before. Better understand your customers, find new audiences, inform content strategy and improve influencer performance.
Systematically test and optimize audiences and content. Improve key conversion metrics. Rapidly scale up ad spend with profitable unit economics.
Play the right video for the right audience at the right time and convert more customers. Experiment and optimize with no coding or IT support.
Paid Social Optimization
Improve Your Results
Scale your business, boost influencer conversion rates, and get more from your social advertising spend.
See how Tapcast helped Candytopia activate its Los Angeles candy museum and generate $1.2M in sales from $95K in Facebook ads in 30 days.
Candytopia Gets Sweet Results
Multiply the Power of Video
Play influencer and marketing videos picture-in-picture, in-context on your website and improve your conversion rates.
Entice on your social channels. Engage and close on your website.
The Advantages of
Place one line of code on your website and test and play an unlimited number of influencer-generated and brand-generated videos on your pages with no more coding or IT support.
Targeted Video Improves Ad Conversions
70% to 270%
Visualize your audiences with high fidelity heatmaps
Uncover hidden audience segments and opportunities
Identify the most relevant influencers and partnerships
Paid Social Optimization Methodology
Experiment and optimize which ad messages, images and videos perform best with which audiences
Understand and optimize your key conversion metrics
Uncover most profitable influencer opportunities
Optimize with Experiments
Target most profitable audiences with best performing content and influencers
Use targeted video to increase website conversions
Rapidly scale up ad spend with profitable unit economics
Profitable Unit Economics
Skyrocket Paid Social Conversions
Replace digital guesswork with evidence-based experimentation and optimization. Get conversion rates up to 10X better than industry averages.