Brand Influencer Optimization
Tapcast helps brands optimize the performance of activations, brand partnerships and influencer content.
Scientifically test and optimize influencer and brand content that you pay to promote. Rapidly scale up ad spend with profitable unit economics.
Play the right video for the right audience at the right time and convert more customers. Experiment and optimize with no coding or IT support.
Create robust, data-driven personas with high fidelity audience insights. Quickly identify overlapping and desirable new audiences with relevant influencers.
Paid Social Optimization
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Learn how Tapcast helped Candytopia activate its Los Angeles candy museum and generate $1.2M in sales from $95K in FB/Instagram ads in 30 days.
Expert Resources. Fast Results.
Unlock the Power of Video
Play influencer-generated, affiliate-generated and brand-generated videos picture-in-picture, in-context on your website.
Entice on your social channels. Engage and close on your website.
Convert More Customers with Targeted Video
Play the right video for the right audience at the right time. Personalize, experiment and optimize with ease.
The Advantages of
Targeted video lets you play different videos for different people. Place one line of code on your website and test and play an unlimited number of influencer-generated, affiliate-generated and brand-generated videos on your pages with no more coding or IT support.
Targeted Video Improves Ad Conversions
70% to 270%
Harness the power of consumer data across myriad big data sets
Get deep insights that combine psychographic and demographic data
Visualize target audiences with high fidelity heatmaps
Uncover hidden audience segments and opportunities
Identify the most relevant influencers and partnerships
Paid Social Optimization Methodology
Scientifically test audience attributes and affinities to create profitable data-driven buyer personas
Experiment and optimize which ad messages, images and videos perform best with which audiences
Understand and optimize your key conversion metrics
Uncover influencer arbitrage opportunities
Optimize with Experiments
Target most profitable audiences with best performing content and influencers
Use targeted video to increase website conversions
Rapidly scale up ad spend with profitable unit economics
Profitable Unit Economics
Get Actionable Audience Insights
Don’t waste your advertising dollars on the wrong people. Learn more about your brand and influencer audiences and increase your return on marketing spend.
Visualize audiences with high fidelity heatmaps leveraging 1,000s of demographic and psychographic parameters.
Use a data-driven approach to explore influencer and partnership opportunities and justify your marketing spend.
Objectively validate the pairing between your brand and influencer audiences, and increase your conversions.
Skyrocket Paid Social Conversions
Replace digital guesswork with evidence-based experimentation and optimization. Get conversion rates up to 10X better than industry averages.