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eCommerce Conversions

Powered by advanced analytics and Targeted VideoTM, Tapcast helps brands and influencers optimize the performance of activations, brand partnerships and branded content.

Learn how Tapcast helped Candytopia activate its Los Angeles candy museum and generate $1.2M in sales from $95K in FB/Instagram ads in 30 days.

Novel Technology.

Expert Resources. Fast Results.

Case Study

Skyrocket Paid Social Conversions

Replace digital guesswork with evidence-based experimentation and optimization. Get conversion rates up to 10X better than industry averages.

Unlock the Power of Video



Play influencer-generated, affiliate-generated and brand-generated videos picture-in-picture, in-context on your website.

Entice on your social channels. Engage and Close on your website.

Convert More Customers with Targeted Video

Play the right video for the right audience at the right time.   Experiment and optimize with ease.

The Advantages of 

Targeted Video

Targeted video lets you play different videos for different people. Place one line of code on your website and test and play an unlimited number of influencer-generated, affiliate-generated and brand-generated videos on your pages with no more coding or IT support.

Get Actionable Audience Insights

Don’t waste your marketing efforts and advertising dollars on the wrong people. Learn about your audience intimately through their interests, affinities and behaviors.

Visualize your buyers with high fidelity heatmaps using 1,000s of demographic and psychographic parameters.

Understand target audiences and build audiences based on people who resonate with your content and act.

Objectively measure influencers based on actual audience behavior at a much higher resolution than ever before.

Harness the power of consumer data across myriad big data sets

Get deep insights that combine psychographic and demographic data

Visualize target audiences with high fidelity heatmaps

Uncover hidden audience segments and opportunities 

Identify the most relevant influencers and partnerships



The eCommerce Conversion Methodology

Audience Insights







Scientifically test audience attributes and affinities to create profitable data-driven buyer personas

Experiment and optimize which ad messages, images and videos perform best with which audiences

Understand and optimize your key conversion metrics

Uncover influencer arbitrage opportunities




Optimize with Experiments




Target most profitable audiences with best performing content and influencers

Use targeted video to increase website conversions

Rapidly scale up ad spend with profitable unit economics


Profitable Unit Economics

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